What is the difference between environmental scanning and environmental analysis?
Answer (1)
Answer:Environmental scanning and environmental analysis are connected but different. Environmental scanning means collecting information from the outside world, such as trends in economy, politics, technology, society, and competition. It is about observing and gathering data that may affect an organization.Environmental analysis is the next step. After scanning, the collected information is studied and interpreted to understand its meaning. Analysis helps identify opportunities and threats and guides decision-making.In short, scanning is about finding and collecting data, while analysis is about understanding and using that data for better organizational planning.
