The variables that affect hotel reviews and how they influence tourists' booking decisions in the Philippines are quite important. Tourists often look at reviews to decide if a hotel is worth their money. Things like cleanliness, staff friendliness, location, and value for money are common factors that people mention in reviews. If a hotel gets good reviews about these aspects, tourists are more likely to book it because they feel confident it will meet their expectations. On the other hand, negative reviews about issues like poor service or dirty rooms can scare away potential guests. In the Philippines, the beauty of the beaches and the friendliness of the locals often stand out in reviews. Tourists tend to choose hotels that are praised for being close to nice beaches or good tourist spots. Overall, reviews shape what tourists think about a hotel before they even arrive, so positive feedback and high ratings tend to make people more comfortable and confident in choosing a particular place to stay[tex].[/tex]