When we say that writers “engage and captivate readers,” it means they use techniques that catch attention and keep the audience interested. For example:Engaging means starting with a strong hook such as a question, quote, or surprising fact that makes the reader want to continue.Captivating means making the content exciting and memorable, often through storytelling, vivid descriptions, or emotional appeal.Authors do this by using simple yet powerful words, creating relatable characters, or presenting logical and clear arguments. For instance, in novels, writers build suspense; in essays, they use strong evidence; and in poetry, they use imagery. All of these ensure that the reader not only reads but also feels connected to the text.