what is ETHOS, PATHOS, LOGOS in your understanding?
Answer (1)
The terms ethos, pathos, and logos refer to the rhetorical tools used to persuade an audience. They are defined as follows: Ethos (Credibility)Definition: Ethos is trust and authority derived from the credibility or ethical quality of the particular person (speaker or writer). How It Works: Ethos is used by a speaker to demonstrate experience, expertise, or character, making it more likely that the audience will accept the argument.Example: A doctor giving a speech on health issues, presenting their medical credentials, can argue a trust case.Pathos (Emotional Appeal)Definition: Pathos refers to appealing to some emotional states of an organizational audience, including a sense of pity, fear, joy, or anger.How It Works: If a speaker is in touch with the audience's emotions by connecting with them to the audience, then the speaker can (ultimately) move an audience to be sympathetic to the message and act on it.Example: Such an advertisement of a family in need struggling will pull the sympathy strings and come up with funding.Logos (Logical Appeal)Definition: Logos is the appeal to logic and reasoning. Persuasive discourse will include facts, statistics, and logical arguments for the audience to follow.How It Works: The speaker aims to convince the audience by way of reasoning. Through rational and clear ideas, the speaker hopes to convince the audience.Example: Any dispensary piece of presentation that includes data and research findings that help to support an argument about climate change.SummaryEthos is to build trust, pathos helps to connect emotionally, and logos provides logical reasoning. Most times, effective communication includes a combination of all three to convince an audience.Hope this helps
