Understanding these principles helps students see why accountants make certain choices and ensures financial reports are reliable, clear, and fair for users like owners, investors, and managers.Consistency – Using the same methods each year so financial reports are comparable.Materiality – Reporting important information that can influence decisions.Going Concern – Assuming the business will continue operating, not closing soon.Accrual Basis – Recording income and expenses when they happen, not just when cash changes hands.Objectivity – Using verifiable evidence, not opinions, in financial reporting.Conservatism – Being careful not to overstate assets or income.