A government campaign about climate change fails because it used highly technical jargon. What barrier to communication occurred?
Answer (1)
The primary barrier to communication in the campaign is semantic barrier or jargon barrier, specifically due to the use of technical terms and complex language that the intended audience may not understand. Climate change communication often involves complex scientific and technical concepts. When these concepts are not translated into simpler, more accessible language, they can be confusing and off-putting to the target audience.
