The Nivea logo is a wordmark featuring the brand name "NIVEA" in white, set against a distinctive blue background. It is a classic and easily recognizable logo for the personal care company. The blue color is a key element, symbolizing trust, reliability, and cleanliness, while the sans-serif font conveys simplicity and care. The logo is a direct representation of the brand's identity, reflecting its values of skincare, trust, quality, and value for money, according to a Beiersdorf executive. The design is based on the iconic blue tin, a hallmark of NIVEA. The logo has evolved over time, but the core design remains consistent, particularly with the blue and white color scheme, according to Nivea.