In my perspective, the most critical factor for strategizing the future in tourism and hospitality is adapting to changing customer expectations and global trends, especially in health, technology, and sustainability.Strategy to Address ItEstablishments can implement a customer-centric strategy by,Investing in technology – Online booking systems, contactless check-in, and mobile apps to improve convenience.Ensuring health and safety standards – Regular sanitation, compliance with health protocols, and promoting wellness-focused services.Sustainability initiatives – Reducing waste, using eco-friendly materials, and promoting responsible tourism to attract environmentally-conscious travelers.Staff training and development – Continuously training employees to meet new service expectations and handle emergencies.By anticipating customer needs and global trends, hospitality and tourism businesses can remain competitive, resilient, and profitable in the long term.