AspectTideArielBrand OriginAmerican brand, launched by Procter & Gamble (P&G) in 1946 in the USAEuropean brand, also by Procter & Gamble, launched in 1967 in EuropeMain MarketsVery popular in the USA, Canada, and parts of AsiaVery popular in Europe, Asia-Pacific, and Latin AmericaFragranceOften has a stronger, long-lasting fragranceUsually has a lighter, fresher scent profileCleaning FocusStrong on tough stains and heavy-duty washing (good for muddy clothes, sweat, food stains)Strong on removing greasy/oily stains and brightening colorsProduct FormsPowder, liquid, podsPowder, liquid, gel, podsMarketing ImageEmphasizes “deep clean” and freshnessEmphasizes “brilliant whites” and color protection