1. CHOOSSE 1 PRODUCT OR SERVICE
2. FOLLOWING GUIDE QUESTION:
A. what is your product?
; what does do it?
;what problem does it solve
1.PYSCOLOGRAPHICS:
:what values or lifestyle do they have.
2. BEHAVIOR:
: how often would they use the product?
: when do they usually buy products like this phone?
: are they loyal to specific brands?
3. NEEDS & WANTS:
: what are their needs that this products fulfills?
: what are their wants or preferences?
4. BUYING MOTIVATION:
: why would they choose to your product
: is it based on quality, price, trend, or brand reputation.
Answer (1)
A. What is your product?My product is an affordable Android smartphone.What does it do?It allows users to call, text, browse the internet, use apps, take photos, and connect to social media.What problem does it solve?It provides a budget-friendly way for students and workers to stay connected and productive without spending too much.1. PsychographicsThe target market values practicality and affordability.They live a digital lifestyle, often active online (social media, gaming, online classes).2. BehaviorHow often would they use the product?Every day – for communication, entertainment, and school/work.When do they usually buy products like this?During sales, school opening, or when their old phone breaks.Are they loyal to specific brands?Some are loyal to brands like Samsung, Realme, or Xiaomi, but many choose based on price and features.3. Needs & WantsNeedsA phone for online classes, communication, and daily tasks.WantsA stylish phone with good camera, fast processor, and long battery life.4. Buying MotivationThey would choose this product because it offers good quality at a low price.Main reasonsaffordability, performance, and brand reputation during online reviews or peer suggestions.
