1. CHOOSSE 1 PRODUCT OR SERVICE
2. FOLLOWING GUIDE QUESTION:
A. what is your product?
; what does do it?
;what problem does it solve
1.PYSCOLOGRAPHICS:
:what values or lifestyle do they have.
2. BEHAVIOR:
: how often would they use the product?
: when do they usually buy products like this phone?
: are they loyal to specific brands?
3. NEEDS & WANTS:
: what are their needs that this products fulfills?
: what are their wants or preferences?
4. BUYING MOTIVATION:
: why would they choose to your product
: is it based on quality, price, trend, or brand reputation.
Answer (1)
PRODUCTEco-friendly reusable water bottle.What is your product?A reusable, BPA-free water bottle made from sustainable materials.What does it do?It stores water or drinks and helps reduce plastic waste.What problem does it solve?It helps the environment by replacing single-use plastic bottles and promotes hydration.PSYCHOGRAPHICSValues health, sustainability, and an active lifestyle.Enjoys eco-conscious decisions and outdoor activities.BEHAVIORUses the product daily, especially when going to school, gym, or traveling.Buys it at the start of school year or during health campaigns.Some are loyal to eco-friendly or trendy bottle brands like Hydro Flask or Klean Kanteen.NEEDS & WANTSNeeds: A durable and safe water bottle for everyday use.Wants: Stylish design, easy to carry, may have motivational quotes or temperature control.BUYING MOTIVATIONThey would choose my product because of its eco-friendly quality, trendy look, and affordable price.The motivation is based on a mix of quality, price, and trend.
