8. B. Reinforcement of entrepreneurial interest: This is correct because it directly relates to the entrepreneur’s personal interests, talents, and skills, ensuring the opportunity aligns with their passion and capabilities, a key factor in the 12 R's of opportunity screening.9. B. Competition: This refers to the rivalry among companies selling similar products/services to gain market share, profit, and revenue, unlike "competitors" (the entities), "competencies" (capabilities), or "segmentation" (market division).10. D. Battle of the Mind, Heart, Wallet: This sequence reflects the customer journey—first capturing attention (Mind), then building emotional trust (Heart), and finally securing the purchase (Wallet), making it the logical pattern for winning customers[tex].[/tex]