2. What is the pricing strategy used by Jollibee? 3. What are their different distributions strategies?
Answer (1)
Jollibee uses competitive pricing. It sets prices close to or lower than competitors like McDonald's. They offer value meals, combo promos, and budget-friendly options to attract all income levels, especially middle-class and working Filipinos.Distribution Strategies of Jollibee Franchising - Expanding reach through franchises locally and globally.Dine-in, takeout, and delivery - Through in-store orders, online apps, and call centers.Online platforms - Jollibee app, Grab Food, and Foodpanda.Drive-thru and express kiosks - To reach more customers in high-traffic areas.
