Which of the following elements belongs to the 4 P’s of the marketing mix for a tour package? * 0/1 A. Pricing strategy of the competitor B. Product offering, including services and experiences C. Personal relationships between agents and travelers D. All of the above

Question

Which of the following elements belongs to the 4 P’s of the marketing mix for a tour package? * 0/1 A. Pricing strategy of the competitor B. Product offering, including services and experiences  C. Personal relationships between agents and travelers D. All of the above

Storystork · Answer

A tour package should include product offering, including services and experiences, in their marketing mix. The 4P’s of marketing are product, price, place, and promotion.

Which of the following elements belongs to the 4 P’s of the marketing mix for a tour package? * 0/1 A. Pricing strategy of the competitor B. Product offering, including services and experiences C. Personal relationships between agents and travelers D. All of the above

Answer (1)

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