1. A travel agency helps create a positive and exciting mood by providing appealing information, personalized suggestions, and emotional support. Through engaging descriptions, attractive visuals, and attentive service, they build trust and enthusiasm, making travelers feel confident and motivated to choose their trips.2. By knowing clients’ likes, dislikes, and travel habits, travel agencies can tailor their offerings to meet specific needs. This increases customer satisfaction, loyalty, and the chances of repeat business. It also helps agencies recommend suitable packages efficiently, improving sales and competitive advantage.