Choose your favorite brand of sport shoe and explain how you will market your shoe brand using the segmented explanatory organizer
Answer (1)
Nike (Brand of Shoe)Market SegmentationDemographic - Target young adults and teenagers (ages 15-30) who are active and fashion-conscious.Geographic - Focus on urban areas and countries with growing sports culture.Psychographic - Appeal to consumers who value performance, style, and innovation in sportswear.Behavioral - Target those who engage in running, basketball, gym workouts, and casual sportswear.Target MarketYoung athletes and fitness enthusiasts who want stylish, comfortable, and high-performance shoes.PositioningPosition Nike as a brand that combines cutting-edge technology with trendy designs, empowering athletes to perform their best while looking great.Marketing StrategiesProduct - Offer innovative shoes with advanced cushioning and breathability.Price - Use competitive pricing with occasional discounts for loyal customers.Place - Sell through online stores, Nike outlets, and major sports retailers.Promotion - Use social media campaigns, influencer endorsements (like athletes), sponsorships of sports events, and interactive apps for fitness tracking.
