uses regular people to sell a product or services

Using regular people to sell a product or service is a marketing strategy called "plain folks appeal." This approach leverages the credibility and trustworthiness of ordinary individuals to promote a product or service, often contrasting with using celebrities or professionals, according to Study.com. Here's how it works:Focus on everyday people:Plain folks appeal aims to show that the product or service is relatable and beneficial to everyone, regardless of their background or status, according to Study.com.Build trust and credibility:By featuring ordinary individuals, businesses can establish a sense of authenticity and build trust with potential customers, according to Study.com.Make the product seem accessible:Plain folks appeal can help customers feel like the product is within their reach and that they can also benefit from it,

Answered by lakshmi12102008 | 2025-05-21