1. The most important thing I’ve learned about marketing’s role in business is that it connects the company to its customers by understanding their needs and creating value, which ultimately drives sales and growth.2. My understanding of the marketing mix has evolved from seeing it as just a checklist to realizing it’s a strategic balance how product quality, pricing, distribution, and promotion work together to attract and retain customers.3. I find consumer behavior analysis the most interesting because it reveals why people buy, but I also find digital marketing challenging due to its fast-changing nature and constant innovation.