Example of sales tactics of shanghai food
Answer (1)
1. Live Cooking Displays. Many street vendors and restaurants showcase chefs preparing dishes like xiao long bao (soup dumplings) or sheng jian bao (pan-fried buns) in front of customers to draw attention and build trust in freshness and quality.2. Free Samples. Especially in tourist-heavy areas like Nanjing Road or Yuyuan Garden, vendors offer small samples of snacks like candied hawthorn or rice cakes to entice customers to buy more.3. Combo Deals or Set Menus. Restaurants often offer affordable set meals with popular Shanghai dishes, such as red-braised pork, lion’s head meatballs, and steamed rice, to increase average order value.4. Local Authenticity Branding. Emphasizing that the food is “authentic Shanghainese” appeals to both tourists and locals looking for a traditional taste. Menus may highlight local ingredients or heritage recipes.5. Limited-Time Specials. Some shops run seasonal menus (e.g., hairy crab in autumn) or time-limited offers (e.g., discounts during lunch hours) to drive urgency and repeat visits.6. Online Promotions & Delivery Apps. Leveraging platforms like Meituan or Dianping with flash sales, coupons, and high review ratings to reach a broader audience and increase delivery sales.
