1. Spreading Ideas and NormsMedia—like TV, movies, music, and social media—shares ideas, values, and lifestyles with large audiences. This can: Introduce new trends and behaviors Influence what people view as “normal” or “acceptable”Spread cultural elements from one group or country to another (e.g., Korean pop culture becoming global) 2. Shaping Opinions and BeliefsMedia can shape how people think about politics, gender roles, relationships, religion, and more by:Repeating certain messages or viewpointsHighlighting or ignoring specific stories or issues Framing events in a certain way (e.g., making someone look like a hero or a villain) 3. Creating Shared ExperiencesMedia brings people together through:Popular shows, viral content, or major news storiesNational events broadcast on TV or social media (e.g., elections, sports finals)This shared content creates common ground and connects people from different backgrounds.4. Influencing Language and FashionMedia often sets trends in: Language: Slang, catchphrases, and even new words spread through media Fashion and beauty standards: Influencers, celebrities, and ads influence how people dress or present themselves5. Challenging or Reinforcing CultureMedia can do both: Reinforce traditional values (e.g., family-centered shows) Challenge norms (e.g., films showing gender equality or diverse identities)