What customer profiling activities/concepts did you observe in the video? What are the benefits of having
a customer profile in the tourism and hospitality industry?
Answer (1)
Customer profiling activities/concepts observed in the video may include...Demographic Profiling – Identifying customers based on age, gender, income, and nationality.Psychographic Profiling – Understanding customer interests, values, and lifestyle preferences.Behavioral Profiling – Analyzing booking patterns, spending habits, and preferred travel experiences.Geographic Profiling – Segmenting customers based on their location and travel origins.Benefits of Having a Customer Profile in the Tourism and Hospitality Industry...Personalized Services – Businesses can tailor experiences based on customer preferences.Effective Marketing – Targeted promotions and advertisements increase engagement and sales.Customer Satisfaction – Understanding needs leads to better service and improved guest experience.Efficient Resource Allocation – Helps in planning services, staffing, and amenities based on demand.Loyalty and Retention – Builds stronger relationships, leading to repeat customers and positive reviews.
