let's talk about how the income of consumers can affect the demand for a product. Think of it like this: imagine you have a friend who loves pizza. Now, if your friend gets a raise, they might be more likely to buy more pizzas because they have more money to spend. But if your friend loses their job, they might have to cut back on pizza to make ends meet. That's how income affects demand! Normal Goods: These are the products that people buy more of when their income goes up. Think of things like fancy clothes, vacations, or even a new car. Inferior Goods: These are the products that people buy less of when their income goes up. Think of things like generic brands of food or used clothing. When people have more money, they might switch to more expensive brands. Here's a simple example: Let's say you're selling ice cream. If the economy is good and people have more money, they might be more likely to buy a big tub of premium ice cream. But if the economy is bad and people are struggling financially, they might switch to a smaller, cheaper brand of ice cream. It's important to remember that the relationship between income and demand can be complex. The type of product, the price, and other factors can all play a role. But in general, as people's incomes increase, the demand for normal goods tends to increase, while the demand for inferior goods tends to decrease. So, the next time you see a product on sale, remember that the price might be lower because of the economy or because people are trying to save money!