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1. Primary dataThis is data collected directly from respondents through surveys, interviews, or observations, meaning it’s original and firsthand.2. Personal (face-to-face) interview This traditional method involves meeting respondents in person, allowing for direct interaction during data collection.3. In-depth (open-ended) interviewSuch interviews let the researcher ask follow-up questions and clarify vague answers, yielding detailed and insightful information.4. Personal (face-to-face) interviewThis method is considered very reliable and credible since it enables direct communication and observation of respondents.5. Focus groupIn a focus group, a small moderated group discusses their needs and behaviors. This group setting encourages brainstorming and detailed insights.6. Survey (questionnaire method)Surveys can be administered via direct mail, phone, internet, or e-mail. They are versatile tools for gathering data from many respondents.7. Telephone interviewThis interview type is less expensive and takes less time compared to face-to-face interviews, making it a cost-effective option.