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Answer (1)
1.Emotional Appeal: This is a technique used in advertising and propaganda where the advertiser or propagandist uses words that appeal to the emotions of the audience. The aim is to make the audience feel a certain way, rather than think rationally about the product or idea being promoted.2. Transfer: This is a technique where the qualities of one thing are associated with another. The aim is to make the audience feel that if they like one thing (the one being transferred), they will also like the other.3. Testimonial: This is a technique where a famous person or a person of authority endorses a product or idea. The aim is to make the audience feel that if the person they respect uses the product, then they should too.4. Bandwagon: This is a technique that encourages the audience to follow the crowd. The aim is to make the audience feel that they will be left out if they do not join in and follow the trend.5. Plain Folks: This is a technique where the advertiser or propagandist presents themselves as an ordinary person, one of the masses. The aim is to make the audience feel that the person promoting the product or idea is just like them, and therefore they can trust them.
