INSTRUCTION: Answer the following questions. Write your answer on yournotebook.1. How do the design elements of a logo (such as line, color, shape, and texture)work together to convey a brand's identity or message?2. Why do you think some logos become iconic and easily recognized worldwide,while others do not?3. Why is it important for a logo to be simple and easy to recognize?4. How can a logo influence a consumer's trust and loyalty to a brand?5. Can you think of a logo that you remember very well? What makes itmemorable for you?
Answer (1)
Think of a logo as a visual language. Each element – lines, colors, shapes, and textures – has its own meaning. When combined, they create a unique visual story that represents the brand's personality, values, and target audience. For example, a logo with bold lines and bright colors might suggest energy and excitement, while a logo with soft curves and muted tones could convey calmness and sophistication. This visual language helps consumers quickly understand what the brand is about and whether it aligns with their own values and preferences.
